Alison
Cromie
work experience
DIGITAL STRATEGIST
FREELANCE / 2019 – PRESENT
As a Digital Strategist I help small business owners navigate the world of digital marketing prior to embarking on a new web build or marketing plan. I assess the competition, research keywords, and develop a plan to help that business get found online and grow.
CREATIVE OPERATIONS MANAGER
CHECKERBOARD / 2014 – 2019
As the Creative Operations Manager at Checkerboard, I was responsible for
managing a team of Developers, Designers, and Marketing Specialists in the day to
day activities of a marketing agency. I worked with clients on a daily basis to identify
new strategies, manage projects, and utilize the entire team to get the job done. I
was also responsible for general operations of the business including billing,
employee management, and process improvement.
MARKETING COORDINATOR
SAMPLE NIGHT LIVE / 2017 – 2018
I developed a new website and marketing strategy to help build an audience for a yearly showcase of local talent. I worked directly with the Producer to
create a content schedule geared towards building up buzz ahead of the season and selling tickets to three shows. This was a volunteer position for a non‐
profit and allowed me to give back to our local arts community.
INTERNAL OPERATIONS COORDINATOR
SPECTRUM DESIGN SOLUTIONS / 2008 – 2014
I started this job as a receptionist and showed continuous improvement over five and a half years of employment. I successfully improved processes for the
administrative and project management teams, including the implementation and design of a new CRM tool. Job duties included:
- Assisted the project management team with regular and complex reporting needs
- Managed the workflow of projects from the sales team through delivery to the project manager and setup within our billing system
- Managed small internal projects
- Managed and implemented changes to our Sharepoint and Infopath environments
- Managed a project involving moving from an InfoPath workflow to Zoho CRM
- Development of new role within company to address an increased need in oversight of the purchasing process
- Developed workflow for purchasing process and implemented it throughout the company
- Trained employees on the new purchasing process and managed the implementation of the process
- Verifying that materials were being billed correctly to client projects each month
- Managing vendors and relationships
- Planned company events and managed vendors on the day of
- Supported the office manager on general administrative tasks
- Assisted with monthly invoicing of 30 ‐ 100 projects
Top 5 Strengths
DEVELOPER
INPUT
IDEATION
LEARNER
POSITIVITY
EDUCATION
2001 ‐ 2005
Bachelors in Theatre Arts
HAMLINE UNIVERSITY
SKILLS
WordPress | Design | Marketing | SEO | MailChimp |
HTML | CSS | Facebook | Instagram | Twitter | MeWe
| Pinterest | Discord | Slack | Writing | Project
Management | Leadership | Process Improvement |
Strategy | Problem Solving | Team Management |
Planning | Reporting | Analytics | Communication |
Photoshop | Canva | LucidPress | Task Management | Workamajig | Liquid Planner
REFERENCES
Available Upon Request